Services

Brochures
To be effective, brochures must communicate the right message with the right words in the right graphic format. To miss any one of these factors is to waste money and, more importantly, opportunity.

Janice has written brochures for domestic and international markets. For manufacturers, service, retail and high tech companies. She writes headlines and copy that reflect the energy, integrity, wit and sophistication of the product or service being promoted. Her writing connects with the desired audience. It provokes interest, prompts questions and encourages the dialogue between supplier and customer.

Websites
Websites present a unique set of challenges for writers and designers. The visitor must be drawn into the website. Enough information must be on each page to generate interest - encouraging the visitor to explore further. Yet, not so much should be revealed that they think they know everything being offered and move on to a competitor.

In the case of many organizations, the balance must also be struck between a technical and marketing style. Too much marketing 'buzz' suggests not enough substance. Too technical and the site becomes boring and, again, the visitor could move on.

Ultimately, the website should promote a sale -- whether online or through personal contact. The site must either prompt a contact or facilitate the buying process. Janice has experience writing for both objectives.

Two websites are currently in production. Watch this page for links soon to be posted.

Newsletters and Journal Articles
Over the last many years, Janice has written numerous articles on a variety of business issues for her own company as well as others. Whether it is communicating the advantages of new products, services or business processes, Janice writes in a clear, concise and purposeful manner.